Actress Emma Watson to launch Fair Trade Collection with People Tree

Actress Emma Watson, of Harry Potter fame, is doing her bit for the environment and sustainable fashion. Emma has been working with People Tree to produce a youthful fair trade fashion range using 100% organic and fair-trade certified cotton. This fair-trade lifestyle collection will all be handmade by Fair Trade Groups in India, Bangladesh and Nepal.

Fair Trade designs will include not only a clothes collection for men and women but also bohemian hand embroidered bed throws, sweetie paper jewellery, banana fibre slouchy beanies and head scarves. Must admit it sounds exciting and I am really looking forward to the launch of Emma Watson's new Fair Trade and Ethical clothing range in February 2010.

Although not part of the collection, I do like this clean and easy to wear look from People Tree.

This pretty lacy knit tank top is hand knitted in 100% wool. Aubergine is always such a great autumn/winter colour. The richness of the colour contrasts well with the essential scoop neck top, the pearl white filigree necklace and the grey carrot trousers.

Get 10% off plus free packaging and postage when you spend £70 or more. The promo code for this offer is: LFWSEP09.

Style, Naturally - a book about substance and style

Style, Naturally: The Savvy Shopping Guide to Sustainable Fashion and Beauty is written by eco model Summer Rayne Oakes. Not just a pretty face, Summer is a Cornell University graduate, Udall environmental scholar, and environmental scientist with an undying passion for the sustainable future of the planet.


I have only just come across this book and only minutes ago ordered my copy. So until I read it here are some reviews of the book from http://www.stylenaturally.com/aboutstyle/

Tone Skårdal Tobiasson, Fashion editor and co-founder Nordic Initiative Clean & Ethical says,

“Chock full of chic eco fashion and beauty, style, naturally makes green and ethical choices much more than a single season’s “must haves.” Summer Rayne’s book is truly inspirational and entertaining both for pros and fashionistas, making sustainable the obvious choice.

Jack Yan, Founding publisher of Lucire, Co-author of Beyond Branding says

“Summer Rayne Oakes’s style, naturally is indeed a book for our times. For those who wish to combine fashion, beauty and a social conscience, it is a beautifully presented, practical guide. Whether it’s discovering the personal styles of some leading citizens, finding out at a glance the most ecologically aware labels, or being inspired on ways we can make a difference, style, naturally is a fabulous must-read.”

Matthew Allen, Pret a Porte says

“Style, naturally is the ultimate reference of cataloging the best of sustainable style. It artfully portrays and explores the most recent talents paired with the ultimate pioneers such as Katharine Hamnett. The glossy photos are comparable to the top fashion magazines and Summer Rayne Oakes, the author and model is herself a Sustainable Style Icon… This is inspired and insatiably researched, beautiful piece of publishing.”

Can't wait to get my copy and do a review myself. Please click on video to hear what Summer Rayne Oakes has to say about the book.